About The book

The book of International Business Strategy provides a new perspective by combining analytical rigour and true managerial insight on the functioning of large multinational enterprises (MNEs). With unique commentary on seventy-four seminal articles published in the Harvard Business Review, MIT Sloan Management Review and California Management Review over the past four decades, the book shows how these can be applied to real businesses engaged in international expansion programmes, especially as they venture into high-distance markets. The third edition has been thoroughly updated and features greater coverage of multinational entrepreneurship with a new chapter. Suited for courses at the advanced undergraduate, graduate and managerially oriented doctoral levels, students will benefit from in-depth perspectives on MNE functioning. New learning features include sections on ‘strategic challenges in the new economy’, i.e., state-of-the-art lessons that can be applied in contemporary MNEs, and a range of online resources, especially updated case studies.